Hi, I’m Michelle.

I like working in the space between clear UX and unexpected visual ideas, because a website can be easy to use without looking like every other website on the internet.

My background spans digital campaigns, creative operations, photography, branding and content, which influences the way I think about websites: not as isolated pages, but as part of a complete brand experience.

Where the approach comes from

Before websites, I worked as a photographer and creative director: concepts, visual references, styling, locations, on-set direction and post-production. That is where I learned that a strong image is mostly a series of decisions about what to leave out.

Then came several years in digital marketing on the agency side, running campaigns and creator partnerships for brands. That is where I learned to ask what a page is for, who it is talking to, and what should happen after someone reads it.

Web design is where the two meet. I bring the eye from photography and the questions from marketing to every layout.

How I work

• Clarity first.Within seconds, a visitor should know who you are and what you do. Then we get playful.
• Brand, not template.The visual system comes from your identity and your audience, not from a theme.
• Design for what happens next.Every page has a job: a message, an inquiry, a sale. The layout serves that job.

Tools I work with

• Figma
• Canva
• Adobe Lightroom
• Squarespace
• Readymag
• HTML & CSS
• AI-assisted workflows